Rhino® Rods and Reels Lead the Herd for Zebco® in 2002


Zebco® might be billing this year's ICAST as the first day of its new life, but from the looks of its new product line-up for 2002, conception occurred several months ago.

            The Tulsa-based company is introducing 72 new products at this year's show, many of those coming within a distinct and separate brand called Rhino.  While Rhino certainly has the same look and feel of its original heritage that began back in the late 1980s, there's no mistaking that this is a new and complete product offering designed for Rhino loyalists and new converts alike. 

            Just as the original Rhino rods were built for toughness, so are the new ones.  And what better way to carry that message forward than by adding a “bulletproof” tip?  That's right, one with Kevlar®, the same stuff used in bulletproof vests.  The red-colored strains of Kevlar® fibers are visible right there in the transparent section of the tip. 

            Of course, there's also still the famous Rhino-tough blank, but add to that an improved reel seat, better guides and great-looking graphics.  The result is a dramatically stronger, better performing Rhino rod.

            But now there's also an entire family of Rhino reels, too - spincast, spinning and levelwind.  Although each has its own distinctive characteristics and features, it is easy to tell all are members of the Rhino family. 

            Red and black exteriors are rich with red accents, quality features and durable designs.  Designs built for toughness and performance — smooth, ball bearing drives, dependable drag systems and easy-cranking retrieves.

            The RSC3 spincast reel and the RSP2 and RSP3 spinning reels come in traditional sizes, but also in XL, meaning extra large for going after extra large fish.  The RBCXL levelwind reel is already a big reel designed for bigwater trolling and built to live up to the Rhino-tough image.

            There are Rhino combos, too, featuring special versions of rods with reels matched to meet a variety of popular fishing needs.

            And just as all Rhino products carry-on the tradition of being tough, they do the same for value.  Rhino reels range from $24.99 for spincast models to $39.99 for spinning to $49.99 for the levelwind.  Rhino rods retail for $19.99.   Combinations range from $24.99 - $39.99.

  Contact:  John Kushnerick, 918-831-6210